No Food Insecurity NY
Contents:
Website, Motion Graphics, Poster Design
Food insecurity heavily impacts many people that aren't able to eat healthy, or eat at all. Specifically, certain communities located in New York City have many families and immigrants that simply can't afford food like others can.
No Food Insecurity New York (NoFI NY)'s goal is to hyperfocus on these local communities. The brand revolves around reducing the stigma that comes with receiving help, as well as helping these people locate nearby pantries to volunteer, donate, or receive food.
The target audience for NoFI NY is based around which kinds of people would be most likely to use this service. Emily is a single mother with three kids that simply can't afford the food to keep her family fed, Jeffrey is a young child who struggles to focus on classwork because of hunger, and Henry is a teacher in the position to do good for the community by volunteering or donating to food pantries.
NoFI NY's brand identity is meant to be incredibly simple to understand, using very basic colors and shapes. The goal is to get the point across as easily as possible, to people who may not be as familiar with technology, to ensure no one is left back from receiving help.
The purpose of the website was to inform people living in Queens, NY about food insecurity, who it impacts, and how they can receive help. The main goal was to inform rather than motivate, since people can always come back to a website if they ever need information quickly.
The idea with the map was to highlight where nearby food pantries and supermarkets were located, so people can find them more easily. This led to a hyperlocal focus on South Ozone Park specifically, where there are only four food pantries and very few supermarkets available to shop at.
These motion graphics were created as opposites to the website; while that was meant to inform the viewer, the videos are meant to motivate the viewer to volunteer or donate to food pantries, or to avoid the stigma and get themselves fed.
Donating is important because it helps to keep food pantries running, and volunteering is helpful since they could always use the extra help and it's a nice gesture for the community. As a part of this project, I volunteered at two food pantries to get first-hand experience; one of which I continue to volunteer at to this day.
The purpose of the posters was to advertise local food pantries directly, thus making people more aware of the help they can receive without having to directly find it themselves. They were inspired by Swiss-style posters, with extremely simple shapes and hierarchy to get the point across to the viewer easily.
The four pantries in these posters are the only food pantries located in South Ozone Park. Each of them have their own days and times to run, as well as specific information that pertains to them, which is why separating the posters by the food pantry was important; people will be able to easily distinguish what they need and where they can get it.
