Absurdity
Contents:
Motion Graphics, Brand Identity
Unusual sports may not have the same production level as normal sports, but they certainly have the same flashiness and intensity that warrants a good showcase.
Absurdity's goal was to combine the awkwardness that comes with these unusual sports, with the energy and hype of regular sports, making things seem familiar and unique.
The color palette is purposefully vibrant and flashy, using strange tints that can be hard to discern but blend together nicely and match the vibes of these unusual sports. Using a single font meant a lot more creativity was required to really make the visuals stand out, which led to blending the type with the sharp assets.
The main tricks being used for Absurdity are rotating assets and taking advantage of the unique color palette. Rotation helps to keep the awkwardness that the brand is built around, and having so many unique colors helps to represent each sport with a color and giving Absurdity it's own style.
The logo is simply a triangle with lines inside that spell out Absurdity in a pyramid. Earlier sketches used a different logo with just the letter A inside the triangle, but it was deemed more "abstract" than "absurd". This one is truly absurd and might not be recognizable at first, but that's exactly the point.
