Blackthorn is a people-first company focused on making it very easy to manage all your data in Salesforce, and their rebranding plays into the flower nucleus it's based on. My tasks were to create a sizzle reel showcasing what Blackthorn does, as well as designing product illustrations that highlight some of their apps.
To tie the brand with people, the dots represent people while the spokes keep everything connected and secure. The illustrations emphasize the most important parts of their Smart Capture and Event Navigator apps. Together, the animations and illustrations work in tandem to keep Blackthorn fresh and modern.
To tie the brand with people, the dots represent people while the spokes keep everything connected and secure. The illustrations emphasize the most important parts of their Smart Capture and Event Navigator apps. Together, the animations and illustrations work in tandem to keep Blackthorn fresh and modern.
