Blackthorn
Deliverables:
Motion Graphics
Programs:
After Effects, Illustrator
The identity of Blackthorn is based on the nucleus of a flower sharing the same name. These animations play off that connection to represent how they can easily transform to the needs of their client, and a sizzle video demonstrating the product was created on top of that.
The four stages are People, Events, Connections, and Impact. Each flower represents a different stage before going back to the logo where everything comes together. The inner spokes always rotate counter-clockwise, the outer spokes always rotate clockwise, and the dots alternate directions.
This logo lockup was purposefully simple to keep the company approachable yet professional. Like the flower rotations, the spokes always rotate clockwise while the dots rotate counter-clockwise. A track matte was used to hide the logotype behind the logo before sliding out.
To make the rotations seamless, each element was separated and transformed into a radial, where they could be controlled more easily. Some of the paths had to be manually edited to go from flower to flower, and scale played a big factor in moving the dots and spokes around. The graph editor was used to have further control over the motion, ensuring that all of the elements popped with intent.
In Collaboration With:
