Fusion
Contents:
Product Design, Brand Identity
Fusion is a brand focusing on fruit drinks targetted towards kids. They are made in tetra packs to reinforce fair trade and social responsibility.
The logo is a combination of the letter F and mixing up the letters, as if actually fusing together. Fusion as a name led to the flavors being decided by combinations of fruits; Tropical Thrill, Cosmic Citrus, and Apple Attack.
Fusion has three consistent colors throughout, and each flavor was given it's own color palette. Gradients really make these colors pop out, especially leading towards the fruits at the bottom.
Fair trade is ensuring that sustainable practices are enforced, specifically working conditions, fair prices, and ethical treatment. It's important to focus more on social responsibility from an early age, which is why tetra paks were chosen; they are great for the environment by extending the shelf life without refrigeration and reusing recycled materials.
