Disney launched the "This is Disney" campaign which is focused on capturing the most human experiences for storytelling. Patio developed the branding and color palette, while I designed endcard animations that could both serve as brand assets and the framework for future design teams.
To reinforce the campaign's emotional focus, a nostalgic color palette and clean transitions were employed, giving the team multiple options to choose from. The result is a flexible system of animations that balance brand identity with creative adaptability.
