Disney
Deliverables:
Motion Graphics
Programs Used:
After Effects
Disney launched the "This is Disney" campaign which is focused on capturing the most human experiences for storytelling. My role was to design endcard animations that could both serve as brand assets and the framework for future design teams.
To reinforce the campaign's emotional focus, a nostalgic color palette and simple yet effective transitions were employed, giving the team multiple options to choose from. The result is a flexible system of animations that balance brand identity with creative adaptability.
In collaboration with Patio
