Amazon is developing AI agents that are designed to navigate the internet. These agents are put through repeated menial tasks to perfect their skills, similar to gym workouts. To give them some personality, Bob the AI agent was created to complete these workouts.
Several rounds of sketches were drawn to figure out how the agent should operate, settling on a child-like blob that is first learning things. Six animations depict different gym workouts and the pains of navigating the internet, such as waiting for internal systems and clicking the right buttons.